English: Official Guidebook cover of the Japan-British Exhibition of 1910. The exhibition brandished Japanese products and culture in Shepherd’s Bush, White City, London. Although Great Britain allied with Japan on matters of international relations, the English and Japanese still suffered from unease in the midst of each others’ politics and cultures. The Anglo-Japanese Alliance of 1902 sought to create a “friendly” relationship, within the bounds of each country’s limitations of understanding. Thus the Japan-British Exhibition, held right in the heart of London, exposed any formerly construed “eccentricities” of the East as shrewd, inventive talents to the Brits. It was held from 14 May 1910 to 29 October 1910.